The Swedish Cider Company’s brand älska trebled its volume in 2015 and extended its success in Great Britain, Ireland, Korea and Russia with successful launches in Singapore, Thailand, Hong Kong and Vietnam. The brands success is under pinned by a superior premium product (vegan and glutton free), innovative flavour range (Peach/Raspberry and Pear/Lychee) and value price position. Älska is only one of three brands within the very successful Swedish Cider fruit category and since launch has secured 9% sector share in the UK and Ireland. It’s volume success is down to a clear strategic approach.
Thanks to Nordic Branded, Älska is now available in liquor stores and supermarkets across East Africa. Nordic Branded imports quality products to East Africa and is the licensed distributor of the tastiest and refreshing fruit cider from Stockholm Sweden.
Nordic Branded was founded on the 19th of June 2015. Our aim is to become East Africa’s key distributor for quality products mainly from Europe. Nordic Branded understands the dynamic of the East African region and recognizes that in order for us to successfully represent our suppliers’ products in the market demands and awareness of the subtleties of both.
In order to keep up with the industry we have developed an unprecedented combination of expertise, partnership, and network; no other distribution company can offer such informed and flexible services. Our commitment to finding quality products enables us to continually advance and grow in line with the suppliers and markets we serve.
This philosophy and commitment finds its guidance in an original vision of excellence. We only work with European and American products hence our suitability to distribute quality products into East Africa. Nordic Branded has presence in all Eastern African Countries. This footprint enables us to be very responsive to customer needs, and provides our suppliers with the necessary clout and expertise to build their brands effectively.
The health, safety and welfare of all our staff, sub-contractors, clients and visitors is significantly important to us and it is our intention to strive for excellence in the effective health and safety management of all warehouses under our control. We also aim to effectively mitigate all hazards arising from our facilities, activities and site specific environments.
We also ensure we comply with all legal requirements, relevant standards and codes of practice with a commitment to developing a culture of safety within the consumer goods industry.
Chris has been extremely instrumental in the establishment of Nordic Branded. He has a wealth of experience in management and development. In 2012, Chris was among the people who Co-founded Pallmax East Africa Ltd which largely imports and distributes quality motor vehicle batteries from Sweden. He is a partner and Co-founder of Stateside Market Limited which imports and distributes confectionery from the US. He is also a partner in Sunbelt International Ltd they specialize in Road Construction, Water Works and equipment rental.
Deborah Ssempasa - Founding Director
Deborah is closely involved in the company’s growth and development She is an accomplished executive with over 12 years’ experience in international trade & business development, the banking industry as well as experience in advertising and financial sectors. Results-oriented, decisive leader with proven track record for consistently delivering tangible results. She is multi-lingual, entrepreneurial and passionate about sustainable and responsible business.
Lisa Källbäck - Founding Director
Lisa has over nine years of experience of international business development where of eight years specifically in East Africa. After studying Industrial Engineering and Management she went right into the world of international business. Her career has taken her to more than 20 of the African countries working on a wide range of projects within a wide range of industries. As the founder and senior business developer of LK Consulting Lisa has proven a success record in assisting a large number of international companies in East Africa where of the latest one is BIAB East Africa where she is also a partner.
Ezekiel Obwera - Administration Manager
Ezekiel is in charge of the Company Office duties and oversees the coordination of all the departments. He also serves as our Human Resources Manager and has worked in this field for over 10 years.